1. LOGO DESIGN MUST REFLECT YOUR BUSINESS

The logo for your business needs to reflect your company in an honest and unique way. You may be surprised to learn how many businesses are actually using a logo similar to their competition. Your logo needs to help your business stand out in a crowd, but in a way where the person looking at it can easily identify that it is your unique company.

2. KEEP IT SIMPLE

The more simple the logo, the easier it is to recognise. A key benefit of a simple logo is that when enlarging the image, the logo does not lose clarity. The key is to create a logo that is simple in concept, without being simplistic.

3. MAKE A STATEMENT IN BLACK & WHITE AND COLOUR

Make certain that your logo works well – both in colour and in black and white.  If the logo loses impact in black and white, it is going to be a problem when you have to print in newspapers or utilise services that only use black ink. Ensure that a colourful logo design translates well visually into black & white.

4. A SCALABLE SOLUTION

Your logo has to be scalable to be effective. Your logo might look great on your letterhead, but what happens when you have to reduce the size for a business card or online forum? The rule of thumb when it comes to scalable logos, is that your logo should look good – whether on a business card or a billboard. If you can accomplish that, you have a great logo design.

5. KEEP IT BALANCED

The artwork in the logo should be balanced. If you are looking at the logo, the eye should see the image in a balanced manner. Not one section of the logo should overpower the other. The best way to make this point is to look at some of the greatest paintings in the world.  Your logo should be designed to stand the test of time too. Ensure that your design does not make overt use of fashion trends – or you may find your logo is quickly dated. Once you have decided what logo is perfect for your business, be sure to have it converted in JPG, GIF, and EPS format. This way you can easily use the logo for your printed materials and website.

Once you have all these key elements in place, we come to the most important part of a successful logo design and brand statement.